Always a Girl Scout
A podcast reconnecting the past, empowering the present, and inspiring the future of the Girl Scout movement.
What happens to the Girl Scout spirit after the badges, cookies, and campfires?
We believed the answer deserved to be heard.
“Always a Girl Scout” is a podcast that reconnects and activates the global Girl Scout sisterhood through stories. Stories of impact, identity, and intergenerational change.
This is for every Scout, past, present, and future, who still carries the flame.
Millions have been shaped by the Girl Scout movement, yet the full impact is rarely captured.
This project was sparked by three simple insights:
Alums still feel deeply connected but lacked a space to engage and contribute meaningfully.
Today’s Scouts crave role models who once stood exactly where they are now.
Girl Scout values leadership, service, and community are more urgent than ever.
Podcasting became the modern campfire to share and spread them.
Impact Highlights
Reactivating the Sisterhood
1,000+ newsletter signups before the first episode dropped
300+ alum submissions + nominations for stories
70% of early subscribers want to mentor, reconnect, or volunteer
Fueling Community Action
Every episode ends with a local service call-to-action from climate action to mental health
Troops launched community listening circles to turn stories into action
Podcast clips now integrated into training, recruitment, and donor outreach
What YOYOS Brought
🎙Meet the Hosts
Sarah Roelke
A STEM enthusiast with a passion for public health, Sarah brings a thoughtful and curious voice to the mic. Outside the podcast, she’s found in gardens, orchestras, and service projects. As a host, she’s driven to build connections and spotlight stories that resonate.
Inspiring a New Generation
Girl Scouts host the show - building real-world skills in confidence, public speaking, and storytelling
Hosting counts toward badge-earning leadership projects
Creates peer role models for younger troops
End-to-End Production - booking, scripting, editing, uploads
Multi-Format Output - clips, reels, blogs, shareables
Built-in Metrics - measuring what matters
Strategic Storytelling - each story aligned with core Girl Scout values
Seamless Execution - freeing the internal team to focus on what matters
Listen to the Episodes
Ella Zhang
A Girl Scout Ambassador and high school junior, Ella is passionate about sustainability and youth leadership. She loves meaningful dialogue, swimming, and Goodreads book lists.
On the mic, she’s a warm and curious presence always asking, “What can we do next?”