The YOYOS Storytelling Process
Here's exactly how we take a project from first call to finished piece
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Here's exactly how we take a project from first call to finished piece 🎬
Who We Work With
YOYOS partners with two kinds of clients:
Healthcare, MedTech and Pharma organizations who need real patient stories told with honesty and craft, not stock-footage testimonials, but documentary-grade video that captures what a diagnosis, treatment, or recovery actually feels like.
Brands & companies who need a podcast that does more than talk about product features, a show built around ideas, built to make listeners think, and built to make your company sound like it belongs in the conversation, not adjacent to it.
Good fit if you're: a pharma or healthcare brand that wants patient voices to carry your message instead of your marketing team, or a tech company that wants a podcast people actually finish an episode of.
Every project starts with the same question -
Who is this for, and what action do they to take or what do they need to understand by the end of it?
That answer shapes the format.
When It Happens: Our Production Timeline
For time-sensitive projects, a conference date, a launch, an awareness month, we also offer rapid-turnaround production. Ask us if your timeline qualifies.
Where We Film and Record
Our process starts remote and gets specific fast:
Discovery calls: exploratory conversations over Zoom to find the real story or the right podcast format
Pre-production: we come back with a creative direction, narrative arc for a patient story, or format and episode arc for a podcast. Once approved, our team locks logistics, locations, legal approval and/or bookings.
Production: We film or record, wherever that needs to happen
Post-Production: We cut a first edit for your review, you get two structured rounds of feedback and revisions.
Final assets: Once approved, we deliver final files in every format and aspect ratio you need (web, social, broadcast, or podcast platforms)
Promotion plan: We build out a promotion plan alongside the final assets, so the piece has a clear path to an audience instead of sitting in a folder
Distribution: We help implement that plan across your channels and the right platforms (YouTube, Spotify, Apple Podcasts, LinkedIn, etc.)
Ongoing check-ins: Regular virtual calls keep you looped in through delivery
We go where the story actually is, a patient's home, a clinic, a hospital, or a founder's office.
Podcast interviews can be recorded remotely or in person, whichever gets the guest talking most naturally.
Travel costs are built into your quote up front. No surprise line items after you've signed.
