How REWIRED Season 1 Proved the Power of Customer Storytelling for Intel x AWS
When REWIRED launched, the goal wasn’t just to produce another podcast. It was to uncover how real-world innovators leverage Intel and AWS technology to transform industries and communities, to show that these stories could captivate and engage a global audience.
Alongside Mercer-MacKay we set out to prove one thing: authentic customer storytelling could drive measurable impact.
Key Objectives
Demonstrate audience interest in long-form, customer-focused storytelling
Showcase the tangible impact of Intel x AWS technology through authentic customer stories
Identify what types of episodes and formats resonate most with the audience
THE RESULTS
Exceptional Retention: Keeping Viewers Hooked
From the very first episodes, a remarkable trend emerged. Clips highlighting real customers consistently captured viewers’ attention in ways that standard B2B content rarely does.
Darryl Grauman’s clip;
“They Had No Internet…Now They’re Innovators.”
Audiences watched 96.2% of the video, far exceeding the typical 66% completion rate for one-minute YouTube content.
The emotional arc of transformation proved that authentic, mission-driven stories hold an audience completely.
REWIRED video clips have a 35% higher completion than average YouTube videos.
Rapid Audience Growth
In November alone, when the majority of REWIRED Season 1 was posted, REWIRED gained 1,478 new viewers, contributing to a total of 1,802 new viewers overall.
Week-over-week spikes were extraordinary: a 2,520% jump between Nov 8–15, followed by a 354% increase the next week, and a 27% rise by Nov 29.
Customer Stories Outperform All Else
Not only did viewers stick around, but customer episodes drove the highest engagement, up to 140% higher than internal or partner content.
Impressions and Organic Amplification
Over the last 28 days, REWIRED episodes generated 185% more impressions.
