Terumo BCT: Mariah’s Story
Mariah’s Story Got 120K+ Views, Film Fest Wins & National Impact
We partnered with Terumo Blood and Cell Technologies to tell the story of Mariah Jacqueline Scott, M.S., M.P.H; a 32-year-old scientist, advocate, and mother living with sickle cell disease.
Doctors once told Mariah she shouldn’t have children.
Instead, she turned her fight into a message of advocacy, resilience, and joy, proving that patient voices can change the narrative around chronic illness and maternal health.
“This video was a totally new strategy for us of using film festivals to raise awareness for an important cause.
It was wildly successfull! We had over 100k views and got into multiple festivals. It shows that trying a new and innovative strategy really worked. We’re making more of films in our company!”
🎥 120,000 YouTube views (and still growing)
🏆 2 Film Festival Wins – Sugar Loaf Film Fest & Access Film Fest
🥇Most viewed video on Terumo’s page
📊 103.8% more views than Terumo’s 2nd highest video
🚀 192.7% higher views than average Terumo video performance (average: 2,242 views)
🌍 Story featured in US News and highlighted at the U.S. Department of Health and Human Services Sickle Cell Disease Summit
Lorie McCullough, North America Community Marketing Manager at Terumo Blood and Cell Technologies
The Ripple Effect: From Audience Engagement to Policy Influence
Organizational Visibility: Terumo amplified the campaign with a earned media, showcasing thought leadership in patient-centered storytelling.
Policy Influence: The film was presented at the HHS Sickle Cell Disease Summit, organized at the White House.
Let’s tell your next patient story or advocacy narrative that delivers real world impact.
