miniVHAN Podcast
From 30 webinar attendees to 1300 podcast listeners & 7000 downloads.
This is how one audio series helped Vanderbilt Health shift clinical behavior at scale.
and got a 90% increase in correct coding after only 3 episodes.
“The podcast has been an even bigger success than we expected... People really listened!”
Mallory Yoder
Host & Assistant Director, Member Engagement
Vanderbilt University Medical Center
About the Podcast
The miniVHAN podcast is the audio companion to the Vanderbilt Health Affiliated Network (VHAN) and was created to bring accessible, high-impact clinical education to professionals across Tennessee and the region.
Hosted by Mallory Yoder: A passionate Tennessean with over 12 years in health care, Mallory serves Vanderbilt Health and its broader networks with one mission: better care for every community. She’s an educator, board member, and advocate, bringing a voice to stories that drive change.
Episodes feature:
Expert-led conversations
Practical tools for population health
Timely regulatory updates
Members-only insights
Always under 30 minutes
What Did We Do?
End-to-end strategy and execution from first spark to final stream.
Conceptualized and shaped the miniVHAN podcast format to complement Vanderbilt’s webinar goals and clinician learning objectives.
Led ideation, scripting, and guest coordination to craft episodes that were educational, story-driven, and deeply relevant.
Managed full production including remote recording, audio editing, branding, and episode distribution.
Oversaw promotion and analytics, ensuring strong launch visibility, tracking engagement, and surfacing impact insights for the client.
A Measurable Difference
Key Metrics:
🎧 1,300+ listens on the first 3 episodes
🧠 42% webinar attendance rate → 1300% increase in reach
✅ 90%+ improvement in accurate coding in select hospitals