When REWIRED launched, the goal wasn’t just to produce another podcast. It was to uncover how real-world innovators leverage Intel and AWS technology to transform industries and communities, to show that these stories could captivate and engage a global audience.

Alongside Mercer-MacKay we set out to prove one thing: authentic customer storytelling could drive measurable impact.

Key Objectives

Demonstrate audience interest in long-form, customer-focused storytelling
Showcase the tangible impact of Intel x AWS technology through authentic customer stories
Identify what types of episodes and formats resonate most with the audience

The Solution

To address this challenge, we leaned into authentic storytelling and human-centered narratives. The approach focused on identifying customers whose experiences were transformational, then crafting episode clips that highlighted both the human and technical sides of their journey.

Highlight the emotional arc:
Open with the human challenge, show the breakthrough moment enabled by Intel x AWS, and end with a future-looking payoff.
This made technical solutions relatable and compelling.
Accompany every episode with digestible clips:
Short, shareable segments capturing the most compelling moments.

THE RESULTS

Exceptional Retention: Keeping Viewers Hooked

From the very first episodes, a remarkable trend emerged. Clips highlighting real customers consistently captured viewers’ attention in ways that standard B2B content rarely does.

REWIRED video clips have a 35% higher completion than average YouTube videos.

Darryl Grauman’s clip;

“They Had No Internet…Now They’re Innovators.”

Audiences watched 96.2% of the video, far exceeding the typical 66% completion rate for one-minute YouTube content.

This wasn’t just a click, it was full attention from start to finish.

The emotional arc of transformation proved that authentic, mission-driven stories hold an audience completely.
Watch the clip here

Rapid Audience Growth

In November alone, when the majority of REWIRED Season 1 was posted, REWIRED gained 1,478 new viewers, contributing to a total of 1,802 new viewers overall.

Week-over-week spikes were extraordinary: a 2,520% jump between Nov 8–15, followed by a 354% increase the next week, and a 27% rise by Nov 29.